BRAND

LARCENY

A collaborative effort to track and stop brand counterfeiting. Share your story!

The Project

Brand Larceny was created by two industry professionals and business colleagues, Terri Goldstein and Joe Gioconda—one creative brander, one intellectual property lawyer who, for decades, have been battling brand infringement from two different angles. Their proprietary approach to intellectual property and brand protection has benefitted companies the world over. Now, they’re looking to share their unique insights with consumers and professionals. To announce their upcoming book, Brand Larceny: The Trillion Dollar Heist, they launched this website to give voice to consumers, protect lawful companies and advocate for brand owners.

Terri Goldstein The Goldstein Group

Joe Gioconda Gioconda Law Group PLLC

For any media inquiries, publishing interest or speaking requests please contact Terri Goldstein.

The Heist

Every year, trillions of dollars worth of fake goods are bought and sold—they may be in your medicine cabinet, or your closet, even your digital library, they may even be there without your knowledge. No brand, company or consumer is safe from the pervasive damage of counterfeit goods.

This website is dedicated to the victims of brand counterfeiting whether you’re a jilted consumer or a weary brand owner. In this ongoing war, knowledge is a weapon. Read some first-hand accounts below then share your story, and be sure to include all the juicy details.

I got some “N95 masks” on Amazon when the pandemic first started and they were FAKE! I paid A LOT for them considering they were in such high demand at the time and they arrived with SEQUINS. When I reached out to Amazon about the incident, they revealed there was nothing they could do. This seems ridiculous

Betty

Nashville, TN

I thought I could trust the manufacturer!

Sad Mom

Anytown, USA

You won’t believe what happened to me!

Unhappy Buyer